I build brands from scratch — or rebuild the ones that have stalled.

That means the identity, the messaging, and the business plan behind it. Not just the visuals.

I work across three levels:
→ Business branding — positioning and identity systems that hold up under growth
→ Personal branding — turning founders and professionals into recognized names in their field
→ Product branding — naming and messaging that makes a product stick

Recent work: a full rebrand for a tech startup, brand + platform build for an e-commerce launch, and a social campaign that won industry recognition.

Most people who do branding stop at how it looks. I also write the business plans that make it fundable and executable — because a brand without a plan doesn’t go anywhere.

If you’re starting a brand or fixing one that isn’t working, let’s talk.